Challenge

4 out of 5 adults subscribe to pay TV, yet more than half of those individuals report being unhappy with their service. Older generations are biting their tongue, but younger generations are sacrificing traditional TV for streaming services because they feel that TV providers are too expensive, inconsistent, and untrustworthy. 

 

solution

Create a “friendlier” streaming service that will resonate with the modern cord cutter and mend the relationship these individuals have with the traditional pay TV model.

 

MARKET

 

THE USER

 

WIRES AND FEATURES

 

HEYTV DEMO

 

Where would you like to go next?